Facebook and Google Clickstream Relationship
0As of this day, the top two most visited websites around the world are Google and Facebook. After the Big 2 are Youtube, Yahoo! and Blogger. That means that there is a massive amount of traffic or users going on their sites everyday. And not just that, the “how long they stayed on that site” is also a big factor.
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| Facebook and Google Clickstream |
Yes, Google and Facebook has became a part of everyone’s lives. But do you even wonder these two websites’ clickstream relationship? In more simple words, where are internet users coming from and going to before and after they visit Google and Facebook?*
Take note of these two terms:
1. Upstream Sites – Which sites did users visit immediately preceding each website?
2. Downstream Sites – Where do visitors go after leaving each website?
Let’s take Google first since it’s on the Top 1 position.
| Upstream | What are those sites people are visiting before immediately going to Google.com? |
| 5.19% facebook.com 2.42% youtube.com 2.33% yahoo.com 1.25% wikipedia.org 0.88% twitter.com 0.81% google.co.in 0.60% live.com 0.59% alexa.com 0.58% amazon.com 0.51% linkedin.com |
| Downstream | Where are people going immediately after leaving Google.com? |
| 4.69% facebook.com 2.37% youtube.com 2.13% yahoo.com 1.60% wikipedia.org 0.81% twitter.com 0.74% google.co.in 0.63% live.com 0.57% amazon.com 0.50% linkedin.com 0.50% blogspot.com |
On the other hand, here are some statistics of Facebook which is currently on the second rank.
| Upstream | What are those sites people are visiting before immediately going to Facebook.com? |
| 7.86% google.com 5.02% youtube.com 3.71% yahoo.com 2.11% live.com 1.80% google.com.tr 1.76% twitter.com 0.76% msn.com 0.75% wikipedia.org 0.66% google.fr 0.54% google.com.eg |
| Downstream | Where are people going immediately after leaving Facebook.com? |
| 8.22% google.com 5.52% youtube.com 3.44% yahoo.com 2.13% live.com 1.98% twitter.com 1.70% google.com.tr 0.67% google.fr 0.59% fbcdn.net 0.57% google.co.in 0.56% alexa.com |
What have you noticed on the figures above? Did you see the relationship? Yes, the relationship that Google is getting a lot of traffic from Facebook while Facebook is getting a lot of visitors from Google! They seems like friends referring each other to gain more reputations.
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*These figures are based on Alexa.
